Daniel Ek, CEO of Spotify, is a transformative force in the music and podcasting industries. In this lively conversation, he shares insights on Spotify's evolution from a music streaming service to a leading podcast platform, surpassing Apple. Ek discusses the challenges of integrating podcasting within the app and the exciting future of audiobooks. He reflects on pivotal moments, including his negotiations with Taylor Swift that changed streaming dynamics. The talk offers a glimpse into the future of audio consumption and content creation.
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question_answer ANECDOTE
Audiobooks in Germany
In Germany, music labels uploaded audiobooks to Spotify without their knowledge.
This showed Daniel Ek that the platform could host diverse content.
insights INSIGHT
Unified App
Podcasting and music consumption share similar user needs. This justifies combining them within a single application.
volunteer_activism ADVICE
Handle Resistance
Pay attention to initial doubts and resistance to your ideas.
Often, this resistance stems from unfamiliarity, not inherent flaws.
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Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism. The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother. Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative. He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination. The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.
We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!
We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
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