Assume Success, Don't Ask for It

Offering multiple pricing options enhances the likelihood of closing a sale. Presenting different choices allows customers to feel in control and more willing to commit, often leading to decisions made on financing or usage of credit cards, especially when they perceive added value like rewards. Consumers are generally conditioned to respond negatively to direct questions about financing, stemming from fear of making poor decisions, pride, or misconceptions about costs. Selling strategies should focus on assumptions rather than direct questions; this reduces the chances of receiving a 'no' response and opens avenues for fulfilling both customer needs and maximizing sales potential.