Physical Products Have Staying Power and Create Celebrity Status

Physical products like books have a psychological impact on people as they linger and hang around, creating a celebrity-like status for the sender. Unlike downloadable items which are often ignored or deleted immediately, physical goods are cherished and kept in prominent places like bedrooms or kitchen tables. The preference for physical deliverables over online marketing is driven by the desire to establish a connection with customers and ensure the longevity of the product in their possession.