3min snip

Coaching for Leaders cover image

676: How to Change People’s Minds, with Michael McQueen

Coaching for Leaders

NOTE

**Address the instinctive mind, not the inquiring mind **

When trying to persuade someone to change their mind, it is essential to address the instinctive mind first. The instinctive mind is triggered by defensive reflexes, fear of loss of agency or dignity, and the unraveling effect, where changing one belief may lead to questioning several others. Psychological sunk cost is crucial for the instinctive mind, causing individuals to stick to outdated beliefs due to the emotional and reputational investments made. Stubbornness often arises from fear, ego, and tribalism, as changing a belief contrary to the tribe may signal danger. Logical arguments alone are insufficient to overcome these instinctive barriers to change.

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