The speaker draws parallels between different profiles in a company's growth stages using the Chipotle example, where the founder, innovator, and scaling expert each play specific roles. In later-stage companies, the emphasis is on implementing best practices and hiring experienced individuals from similar industries to drive steady growth. In contrast, early-stage companies require risk-takers, often number twos or threes from established companies who can scale the concept effectively. The approach focuses on base hits like logistics, warehouses, and e-commerce improvements before considering radical innovations.