The Knowledge Project with Shane Parrish #143 Andrew Wilkinson: Building an Empire
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Jul 26, 2022 
Andrew Wilkinson, co-founder of Tiny and a seasoned entrepreneur, shares his insights on building a business empire. He delves into his journey of acquiring 40 companies and the lessons learned from million-dollar mistakes. Wilkinson discusses the struggle between ambition and happiness, the importance of finding fulfillment beyond material success, and his transformative digital detox. He reflects on the nuances of leadership in a venture-driven world and emphasizes community impact over competition, offering a refreshing perspective on entrepreneurship.
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Dopamine Detox
- Andrew Wilkinson experienced a period of ahedonia where usual pleasures lost their appeal.
- He detoxed from digital stimulation and business, realizing he was addicted to dopamine.
Mimetic Desire
- Mimetic desire explains how people want things because others model them as desirable, not due to intrinsic value.
- This can lead to a cycle of striving and dissatisfaction, even among billionaires.
Core Desire
- Andrew's drive for safety and security stems from his childhood experiences with financial anxieties.
- His entrepreneurial journey is like a woodcutter who now owns sawmills but still feels compelled to chop wood.
