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1230: Glennda Baker: The Queen of Real Estate Video’s Guide to Viral Content
Real Estate Rockstars Podcast
Focus on Value in Video Content
When creating video content as a real estate agent, it's crucial to emphasize the value you bring to the transaction rather than boasting about achievements. Instead of highlighting quick sales or listing successes, focus on demonstrating your expertise in negotiations, client advising, and helping clients through key life transitions like downsizing. The key is to talk about how you assisted clients in achieving their goals, not to showcase personal accomplishments. Effective video content should be client-centric and value-driven rather than self-centered.
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