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Real Estate Rockstars Podcast
1230: Glennda Baker: The Queen of Real Estate Video’s Guide to Viral Content
Apr 8, 2024
Glennda Baker, the Queen of Real Estate Video, discusses creating viral content, low entry barriers in real estate, client appreciation, and elevating industry standards for real estate agents. She shares insights on utilizing social media, authenticity in content creation, and building long-term client relationships through personalized documentation. Baker emphasizes community engagement, supporting women in real estate, and the importance of setting minimum standards for agents to ensure quality service.
49:52
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Quick takeaways
- Authentic storytelling and client relationships are key to real estate success through engaging video content.
- Establishing minimum proficiency standards and continuous improvement can raise the quality of the real estate industry.
Deep dives
Glenda Baker's Success Story in Real Estate and Social Media
Glenda Baker, a prominent figure in real estate video, leads the all-female Diamond Squad in Atlanta. She highlights the significance of social media for accelerating credibility and controlling the narrative in the industry. Baker emphasizes the value of authentic storytelling and building relationships through personalized touches like gifting. Her journey from 122 followers to 100,000 on social media underscores the impact of consistent content creation.
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