Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How to grow your startup - Ex PayPal growth strategist Matt Lerner

Secret Leaders with Dan Murray-Serter & Chris Donnelly

NOTE

Simplify product positioning to drive customer adoption

Simplifying the product positioning from 'fast, easy photo books' to 'photo books in five minutes' significantly improved customer adoption for a photo book making app, leading to a quadrupling of install rate and strong activation and retention rates.

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