
How to grow your startup - Ex PayPal growth strategist Matt Lerner
Secret Leaders with Dan Murray-Serter & Chris Donnelly
00:00
Simplify product positioning to drive customer adoption
Simplifying the product positioning from 'fast, easy photo books' to 'photo books in five minutes' significantly improved customer adoption for a photo book making app, leading to a quadrupling of install rate and strong activation and retention rates.
Transcript
Play full episode