How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
Founder's Journal
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Public Research and Networking for Business Insights
The speaker openly conducted his research in public by inviting founders of various companies to discuss their businesses, essentially performing a SWOT analysis in front of a wide audience. He took inspiration from companies like Informa and VISTAGE that showcased the success of paid communities and targeted business owner networks. A bold move included cold calling a private equity firm that acquired VISTAGE, expressing confidence in his business venture and initiating a relationship for potential future collaboration or acquisition.
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