Balancing Growth Targets: Attracting New Customers vs. Marketing to Existing Ones

Balancing growth targets between attracting new customers and marketing to existing ones is crucial in marketing. While marketing to existing customers seems easier, it can lead to a false sense of security, overlooking negative associations and churn rates. Without addressing negative associations and focusing on replenishing customers, growth will stagnate or decline. To grow the audience successfully, it's essential to replace negative associations with positive ones.