1min snip

SPEAK LIKE A CEO cover image

190: Start with Building a Brand. Johannes Reck, GetYourGuide

SPEAK LIKE A CEO

NOTE

Method: study and work with the best

The speaker has a methodical approach to understanding brand building by studying leading brand builders and great brands' essence and frameworks. They closely studied companies like Naki, Coca-Cola, Apple, and Procter and Gamble, focusing on their activities systems and equity. The speaker also hired top people in the field and engaged a leading branding agency, Design Studio, to gain insights and enhance their organization's branding strategies.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode