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The State of A.I. + Will Perplexity Beat Google or Destroy the Web?
Hard Fork
Quality of Referrals from Summarized Content
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Referrals from summarized content are of higher quality compared to traditional search engines because readers visit the original source with a high intent to read further. The value of this traffic cannot be measured in the same way as traditional referrals. There is a need to develop analytics to measure awareness of content without relying on referral traffic. Publishers should be incentivized based on the usage of their content snippets, encouraging collaboration to build analytics and value rather than focusing on content appropriation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode