Referrals from summarized content are of higher quality compared to traditional search engines because readers visit the original source with a high intent to read further. The value of this traffic cannot be measured in the same way as traditional referrals. There is a need to develop analytics to measure awareness of content without relying on referral traffic. Publishers should be incentivized based on the usage of their content snippets, encouraging collaboration to build analytics and value rather than focusing on content appropriation.
A year ago, a chatbot tried to break up Kevin Roose’s marriage. Ever since, chatbots haven’t been the same. We’ll tell you how. Then, we’ll talk through the latest ways the world is adapting to artificial intelligence. And finally, Aravind Srinivas, the chief executive of Perplexity, will discuss his company’s “answer engine,” a challenger to Google’s search engine that could reshape the web as we know it.
Today’s guest:
- Aravind Srinivas, chief executive of Perplexity
Additional Reading:
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