CEO of Perplexity, Aravind Srinivas, discusses his company's challenger to Google's search engine. The podcast explores the evolution of chatbots, the rapid development of AI, concerns about AI agents taking control, the race for AI chips, and the features and concerns of Perplexity. It also delves into the monetization of awareness and journalism, the value of brand and the impact of AI on journalism.
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Quick takeaways
Perplexity's AI-driven search engine raises questions about copyright and the future of web content.
AI search engines like Perplexity have the potential to revolutionize information retrieval, but face challenges with erroneous answers and outdated indexes.
Perplexity distinguishes itself from chatbots and other search engines by focusing on speed and accuracy, aiming to become the ultimate knowledge app.
Deep dives
Perplexity: An AI-driven search engine
Perplexity is an AI-driven search engine that uses AI language models to summarize and provide answers to user queries. It scours the web for relevant information and presents concise answers based on the content it finds. The tool also includes features like co-pilot to assist users in asking better questions and the ability to search specific data sets like academic journals or YouTube videos. Perplexity aims to provide accurate and relevant answers while addressing challenges like hallucinations and outdated information in its index.
The Role of AI in Search and Copyright Issues
Perplexity's use of AI in search raises important questions about copyright and the future of internet content. By browsing and summarizing content from the web, there is a concern about the impact on publishers and the reliance on AI-generated summaries instead of visiting websites directly. The legal battles surrounding generative AI and copyright infringement are still ongoing, with some companies suing AI platforms while others seek collaborations and licensing deals. The outcome of these lawsuits and the legal implications of AI-generated content remain uncertain.
The Potential Impact of AI Search Engines
Perplexity and similar AI search engines have the potential to revolutionize the way people search for information. While offering personalized and concise answers, these tools raise questions about the future of web visits, ad revenue, and the role of publishers. The integration of AI models in search engines allows for advancements in retrieval augmented generation (RAG) , but there are challenges to address, such as erroneous answers and outdated indexes. Balancing the benefits and potential drawbacks of AI in search is a crucial consideration for the future of online information.
Perplexity's Approach to Providing Information
Perplexity aims to give users a comprehensive overview of information on the web by providing a curated summary of sources. Rather than providing definitive answers, Perplexity offers a sneak peek into the web pages, allowing users to delve deeper if desired. The goal is to help users navigate through the abundance of information available and provide them with trustworthy sources. Perplexity acknowledges the challenge of determining which sources to trust, but emphasizes prioritizing peer-reviewed domains like the New York Times for more reliable information.
Perplexity as an AI-Powered Search Engine
Perplexity distinguishes itself from AI chatbots and other search engines by focusing on speed and accuracy. Its dedicated search function prioritizes providing accurate facts as quickly as possible. While other bots may take several seconds to generate search results, Perplexity delivers instant answers. The company envisions becoming the ultimate knowledge app, catering to individuals who want to be smarter every day. By encompassing real-time information and personalized summaries, Perplexity aims to provide value to users seeking reliable and insightful content.
A year ago, a chatbot tried to break up Kevin Roose’s marriage. Ever since, chatbots haven’t been the same. We’ll tell you how. Then, we’ll talk through the latest ways the world is adapting to artificial intelligence. And finally, Aravind Srinivas, the chief executive of Perplexity, will discuss his company’s “answer engine,” a challenger to Google’s search engine that could reshape the web as we know it.
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