Seth Godin on building a culture of impact
Culture First with Damon Klotz
Choosing Wisely is Key
Building a strong company culture hinges on the art of saying no to certain opportunities. Organizations like Patagonia exemplify this approach by rigorously evaluating their commitments, focusing on their core values, and maintaining trust with their audience. This selective process allows them to prioritize impactful initiatives rather than diluting their efforts with numerous less significant projects. Similarly, Tim Cook's leadership at Apple highlights the consequences of this strategy, where the decision to decline various projects in favor of profit maximization may lead to missed opportunities for innovation and improvement, leaving consumers desiring more from the brand.
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