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SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
The Smart Passive Income Online Business and Blogging Podcast
Transforming a Blog into a Business Empire: Growth, Partnerships, and Scaling
The future is where creators become the companies, not where companies need creators. Companies that fail to adapt to this shift risk being overtaken by creators who are creating their own successful ventures. The example of Mr. Beast highlights how traditional companies like Hershey's should be concerned about creators like him taking up market share. The podcast revisits Kevin Espiritu's journey from blog to a thriving business empire, expanding by 10 times, acquiring and partnering with companies, and diversifying beyond affiliate marketing. The episode discusses collaborating with brands to create and sell products, exploring the symbiotic relationship between content and products, and the challenges and advantages of scaling up a business.
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