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B2B Marketing with Dave Gerhardt cover image

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

B2B Marketing with Dave Gerhardt

NOTE

Budgeting for Brand and Demand: The 70-30 Rule in Marketing

The ideal budget split between demand and revenue generation and brand is 70-30, respectively./nEfficiency in growing revenue is becoming increasingly important for venture-backed software companies./nThe speaker has traditionally emphasized allocating budget to brand and revenue over the efficiency of generating demand./nListeners are provided with a new benchmark: a 70-30 budget split between demand and revenue generation, and brand.

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