Dr. Robert Cialdini - 7 Principles of Influence Explained
"World of DaaS"
Scarcity and Competition Drive Customer Conversion
Scarcity and competition for a scarce and desirable resource have a significant impact on customer behavior. A study of 6,700 online commercial sites revealed that scarcity, especially limited numbers available, was the top factor prompting visitors to convert into customers. This finding highlights how human nature responds strongly to the idea of competition for scarce resources.
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