Scarcity and Competition Drive Customer Conversion

Robert Cialdini is a world renowned psychologist and author. His seminal work, "Influence: The Psychology of Persuasion," published in 1984, is a classic in the field. He taught marketing, business and psychology at Stanford and he is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

In this episode of World of DaaS, Robert and Auren discuss:

• The science of influence 
• Persuasion in tech and marketing
• Guarding against deception
• Persuasive technology and algorithms

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You can find Auren Hoffman on X at @auren and Robert Cialdini on X at @RobertCialdini.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)