3min snip

#665: Danny Meyer, Founder of Shake Shack — How to Win, The Art of The Graceful “No,” Overcoming Setbacks, The 6 Traits of Exceptional People, The 4 Quadrants of Performance, Lessons from Hospitality Excellence, and More

The Tim Ferriss Show

notes

NOTE

The importance of marketing

Danielle is a reader and loves giving books as gifts./nShe is a fan of Seth Godin's books and has given them often./nShe is also a fan of marketing and thinks it is a dialogue between two people that can be very deep./nDanielle feels bad for Seth after he had a bad service experience at one of her restaurants and invited him to breakfast to make up for it./nSeth was gracious and had a good conversation with Danielle even after the mishap.

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Transcript

Episode notes

Brought to you by Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating, Athletic Greens’s AG1 all-in-one nutritional supplement, and LinkedIn Marketing Solutions marketing platform with 900M+ users.

Danny Meyer (@dhmeyer) is the founder and chairman of Union Square Hospitality Group (USHG), which comprises some of New York’s most beloved and acclaimed restaurants, including Gramercy Tavern, The Modern, Maialino, and more. Danny and USHG also founded Shake Shack, the modern-day “roadside” burger restaurant, which became a public company in 2015.

Danny is the author of the New York Times bestseller Setting the Table, which articulates a set of signature business and life principles that translate to a wide range of industries. He is the recipient of the 2017 Julia Child Award and was named by Time magazine as one of 2015’s 100 most influential people. Danny and USHG’s restaurants and individuals together have won an unprecedented 28 James Beard Awards, including Outstanding Restaurateur in 2005.

Please enjoy!

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[05:21] The meaning behind Maialino.

[08:58] Control vs. surprises.

[10:53] A pivotal conversation.

[19:46] Converting the cranky.

[22:16] ABCD: Always be collecting dots; always be connecting dots.

[25:35] Danny's first steps to chefdom.

[31:06] Being paid the worst to learn from the best.

[34:56] How business is like gardening.

[40:37] A virtuous cycle of stakeholders.

[43:57] The politely genuine decline.

[49:47] Six qualities Danny looks for when hiring.

[56:07] Work ethic lessons from Theo Epstein.