Balance Your Focus: Timing Media Strategy is Key

A successful marketing strategy should avoid oversaturation while also prioritizing audience building. Startups must balance immediate customer acquisition with long-term media engagement. Building an audience from day one can be beneficial, creating a cycle that supports future growth. However, founders often need quick customer feedback and sales, which can conflict with the time spent on establishing an audience. Cold emailing and leveraging personal networks can serve as effective strategies for rapidly gaining initial customers while working on broader media strategies.