Embracing Risks and Strategic Decision-making in Refounding

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When refounding an organization, embracing risks and making strategic decisions are crucial. It involves betting on the future and analyzing the right risks to achieve the collective vision effectively. Leaders should assess which aspects of the established culture to evolve and which to protect. Transitioning from output-focused to outcome-focused marketing involves using data to evaluate effectiveness, rather than simply counting the number of campaigns or emails sent.

Reid Hoffman thinks visionary leaders should pursue a "re-founder" state of mind. In this episode he welcomes the newest host of Masters of Scale, Jeff Berman, for a dialogue that digs into a re-founder's mission: evolving an organization while staying true to core values. As the re-founder of WaitWhat, the media company that brings this podcast to life, Jeff explores with Reid their own experiences with leadership succession. And they draw on re-founding insight from all-stars like Microsoft's Satya Nadella, Uber's Dara Khosrowshahi, and Yahoo's Marissa Mayer. So reset the clock to Day 0 – because it's always a prime time for a reboot!

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