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I studied persuasion for 100 hours. Here’s what I learnt.
Nudge
The Power of Social Proof in Persuasion
Utilizing social proof can significantly enhance persuasion. Anecdotal evidence from a salesperson highlighted the impact of referencing neighbors who had bought the same product, resulting in a remarkable increase in sales success. This approach tapped into the psychological principle of social proof, where people are more likely to be influenced by the actions of others in similar situations.
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