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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Creator Lab - interviews with entrepreneurs and startup founders

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Kallaway's Content Creation Process

Summary: Kallaway details his efficient content creation workflow, from scriptwriting to recording and editing. He emphasizes short sentences for easier memorization during recording, using a Sony a7III camera, Elgato Cam Link 4K, and Riverside for recording directly to his computer. He prefers a DJI wireless go microphone and aims for a fast idea-to-output process.

  • 📝 Script: Starts with a concise script written in a style resembling poetry, with short and long lines for visual appeal. The script is mostly finalized in the first draft itself.
  • 📷 Recording: Uses a Sony a7III camera connected to his computer via an Elgato Cam Link 4K, capturing the video directly in Riverside as if recording a podcast. Prefers this method over recording to an SD card for its convenience in avoiding adjustments to camera placement.
  • 🎙️ Microphone: Favors a DJI wireless go due to its less intrusive appearance compared to the larger microphones commonly used.
  • 🎬 Process: Records line by line, doing multiple takes (2-3 times) to capture variations and avoid unusable audio due to feedback or plosives.
  • Efficiency: Focuses on reducing the time it takes to create the videos (idea to output), prioritizing a consistent workflow over potential issues with individual components. He reads from the script and records in short bursts for better memorization. The entire process for a one-minute video can take 6-10 minutes.
  • 🗣️ Style: Uses short sentences in the script to facilitate quick memorization and deliver content in a choppy style, reminiscent of poetry. While he acknowledges the limitations of this approach, it works well for his current goals.
  • 🤔 Alternatives: He is aware of and open to other methods of recording (e.g., directly to SD card, Atomos monitor, QuickTime, OBS) but prioritizes his current setup for efficiency and ease of use.

Key Takeaway: Streamline your creative process to minimize friction and maximize output by prioritizing a consistent workflow that allows for rapid iteration and experimentation.

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