An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO
Love Fuels Innovation
A strong foundation of safety and familiarity is crucial for fulfilling the varying needs outlined in Maslow's hierarchy, ultimately guiding individuals toward self-expression and purpose. Brands and products must adapt over time to remain relevant, necessitating a deep understanding of societal changes and consumer preferences. Engaging the right team, who genuinely care about serving others, is essential for sustained success. This 'human side of innovation' emphasizes three dimensions of love: a profound care for consumers, a passion for one's work that fosters resilience and optimism, and appreciation for one's colleagues. Together, these elements create a powerful motivating force for innovation and growth.
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