3 Killer Businesses Hidden in Plain Sight
My First Million
The Power of Cultural Shift Marketing
This chapter explores the concept of 'casual Friday' and its impact on workplace culture, stemming from strategic marketing by apparel companies. They discuss various cultural shifts initiated by brands, such as De Beers' campaign promoting diamonds as timeless symbols and Kellogg's idea of breakfast as a crucial meal. The conversation highlights how these targeted marketing strategies have shaped societal traditions and consumer behavior over the decades.
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