617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO
The Side Hustle Show
Maximize Click Earnings to Surpass Costs
To achieve profitability in digital advertising, ensure that your expected earnings per click (EPC) exceed the cost per click (CPC) incurred. The EPC is calculated by multiplying the click-through rate of the ad by the click-through rate from the landing page to the partner, the conversion rate associated with that partner, and the commission earned. It's crucial to account for whether conversions occur on your site or a third-party site, as this can affect the math involved. Focus on optimizing these metrics, particularly in competitive niches, where CPC can range significantly, with higher costs persisting in sectors like health and wellness.
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