617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO
Jul 11, 2024
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Co-founder of finvsfin.com, Alex Goldberg, shares insights on scaling to a 7-figure sale through affiliate marketing beyond SEO. Topics include diversifying traffic sources, ads arbitrage, negotiating profitable partnerships, and de-risking business from organic traffic dependence.
Diversifying traffic sources is crucial to reduce organic traffic dependency.
Paid media arbitrage can effectively drive profitable traffic through targeted keywords.
Utilizing strategic partnerships and social whitelisting can optimize business growth and sustainability.
Deep dives
From Side Hustle to Seven Figure Exit
Starting as a part-time project, a website focused on in-depth product review articles turned into a multi-million dollar sale. By monetizing through affiliate partnerships, the site generated $20k monthly within a year, eventually selling for seven figures.
Navigating Post-Sale Changes
After the seven-figure sale, co-founder Alex shares the post-sale experience and the reality of the impact on personal life. The exhilarating moment of wealth doesn't drastically alter his roles as a dad and business owner but involves transitioning to new owners and continuing work.
Challenges and Success in SEO
Navigating through the volatile SEO landscape, the strategy to succeed amidst algorithm updates is discussed. The importance of diversifying traffic sources and earnings to de-risk the business is highlighted, with a focus on reducing dependency on organic traffic.
Paid Media Arbitrage Strategy
Exploring a paid media arbitrage strategy, the podcast delves into the effectiveness of attracting paid traffic profitably by outbidding on select keywords. The nuances of maintaining a positive ROI by driving conversions through ad campaigns are emphasized.
Social Whitelisting and Diversifying Traffic
Introducing the concept of social whitelisting to leverage brand partners for running paid ads through affiliate channels as a means of expanding traffic sources. Focusing on de-risking strategies, such as strategic partnerships and paid media, to enhance business growth and sustainability.
It’s about a year old, and they’re writing these in-depth product reviews and comparison posts, monetizing with affiliate partnerships, and doing around $20k a month. Fantastic results for a fairly new site.
That site was finvsfin.com, and it recently sold just a few months ago for a 7-figure sum.
Co-founder Alex Goldberg is here to catch us up on what’s working today in a volatile SEO landscape and how website owners can still position themselves for success while relying less and less on organic traffic.
Tune in to Episode 617 of the Side Hustle Show to learn:
the traffic source that saved Fin vs Fin during SEO volatility
how to de-risk your business from organic traffic dependence