The Side Hustle Show

617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO

16 snips
Jul 11, 2024
Guest
Alex Goldberg
Co-founder of finvsfin.com, Alex Goldberg, shares insights on scaling to a 7-figure sale through affiliate marketing beyond SEO. Topics include diversifying traffic sources, ads arbitrage, negotiating profitable partnerships, and de-risking business from organic traffic dependence.
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ANECDOTE

Seven-Figure Sale

  • Finvsfin.com, a part-time website started in 2018, recently sold for over seven figures.
  • The site focused on in-depth product reviews and comparisons, monetizing through affiliate partnerships.
INSIGHT

Traffic Diversification

  • Diversifying traffic sources is crucial for affiliate marketing websites, especially with SEO volatility.
  • Paid traffic can supplement organic traffic and de-risk reliance on search engine algorithms.
ADVICE

Double Down on What Works

  • Leverage existing high-performing organic keywords for paid ad campaigns.
  • This allows for a data-driven approach to paid advertising, improving chances of profitability.
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