CNLP 639 | Jeff Jones on Rebranding Christianity, What the Church Can Learn from Dominos Pizza, And How to Know What the Community Really Thinks About Your Church or Organization
The Carey Nieuwhof Leadership Podcast
Ruthless Honesty Leads to Successful Brand Turnaround
A company managed to double its market share and increase its stock price significantly by shifting its branding strategy towards ruthless honesty instead of slick marketing campaigns. This success story highlights the power of authenticity in branding and the importance of staying true to one's values rather than following trends. Similarly, in the context of the church, there is a call to return to the core values and mission of Jesus, apologizing for mission drift towards politicization and culture wars. The narrative emphasizes the need for honesty, authenticity, and a return to the essence of the purpose.
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