Humor and storytelling share commonalities like grabbing attention and defying expectations.
Effective stories and humor engage the audience and transform both the storyteller and the listener.
Humor comes from truth, not invention.
Similarities between good storytelling and humor:
Goal-oriented: Stories have a purpose, and humor should uplift or move something forward.
Attention-grabbing: Both storytelling and humor defy expectations and are neurologically wired to grab our attention.
Engaging and transformative: Both connect storyteller/joke teller and audience, leaving both transformed.
Truth-based: Humor originates from truth and doesn't require inventing something new.
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Humor does more than just make people laugh. It allows you to connect with your audience, diffuse tension, elevate status, and compel others to your point of view. Humor can also help you and your message stand out, yet most of us hesitate to use humor, especially in our professional lives.
In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Jennifer Aaker and Lecturer Naomi Bagdonas about when and how humor operates in the work place. “Many believe that humor simply has no place amidst serious work,” Professor Aaker says. “Yet showing your sense of humor can make your peers and your friends attribute more perceptions of confidence and status to us while also cultivating a sense of trust.”