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20VC: From Selling 75% of Trade Republic for €600K to Raising $1.3BN at a $5.3BN Valuation, The Biggest Fundraising Lessons Having Raised $1.3BN From the Best in the World; Trade Republic CEO, Christian Hecker and Creandum General Partner Johan Brenner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Rethinking Marketing Strategies for Better ROI
Performance marketing may not always be the best investment as focusing on unit economics and driving cash consumption can yield similar customer results without heavy spending on platforms like Facebook and Google. Investing in growth through affiliate marketing, influencers, and brand marketing can be more beneficial. Influencer marketing has been underestimated but can significantly drive authenticity and connect with the audience effectively, serving as a crucial marketing channel.
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