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Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Marketing Against The Grain
The Value of Building and Nurturing an Audience
The key insight is that the decision to build an audience should stem from a genuine willingness to commit to content creation even without immediate results. Building an audience is emphasized as a long-term commitment, requiring perseverance and dedication, as well as a shift in mindset to focus on content creation as an outlet. The speaker also highlights the importance of quality over quantity when it comes to audience engagement and trust, suggesting that building a loyal and engaged audience holds greater value than sheer numbers.
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