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E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
OPERATORS
Adapting Growth Strategies with Company Evolution
As a CEO, starting a company with limited resources involves being analytical and tracking everything closely. However, as the company grows, this approach can work against you. It becomes necessary to shift towards a more qualitative focus and embrace strategies like influencer marketing and TV advertising, even if the direct impact on numbers may not be as clear. Adapting to the changing needs of the company and outgrowing old habits is crucial for sustainable growth.
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