Effective Email Strategies for Cold Outreach

Personalizing emails by referencing specific details about the recipient, such as alma mater or interests, can make the email more engaging. Instead of directly pitching a product or service, showing empathy by asking if the topic aligns with the recipient's priorities can help initiate a conversation. Using bullet points in emails can serve as a pattern interrupt, making the content more visually appealing and easier to read among a cluttered inbox, thus increasing the likelihood of generating interest and continuing the conversation.