Millennial Sales 347: How to Write A Cold Email That Stands Out and Drives Action
21 snips
Feb 1, 2024 Learn essential strategies for crafting impactful cold emails, including starting with the problem and presenting a value proposition. Explore the controversy around including opt-out links in cold emails and the effectiveness of personalized content for government. Delve into the complexities of email deliverability and the use of GIFs and memes in sales communication for non-quantifiable services.
AI Snips
Chapters
Transcript
Episode notes
Cold Email Framework
- Start cold emails by stating the problem and context.
- Keep emails concise, ideally three sentences long, focusing on relevance.
Subject Line Strategy
- Keep subject lines short, one to three words, and lowercase.
- Make them sound boring, like internal emails, rather than flashy.
Personalization and Value
- Focus on personalizing emails and making the recipient feel seen.
- Highlight specific problems and offer valuable solutions without being pushy.