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#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits]
Creator Science – Learn from today's top content creators
Embrace the Mess: Launch for Learning
Successful product launches are inherently messy and serve as a learning experience for marketers. The first launch is crucial for understanding the process, allowing marketers to identify what needs improvement for future efforts. Follow-up launches will be significantly more effective after addressing initial shortcomings. Relying solely on email lists or social media to drive traffic to a sales page is inadequate, as conversion rates for sales pages are typically low, averaging around 5%. Instead, using intermediate strategies such as webinars can enhance engagement and conversions, with effective webinars yielding rates of 10% to 20%. For products priced above $97, webinars are particularly recommended to facilitate the sales process, while items priced at $97 or less can effectively utilize direct sales page links from social media and email.
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