Diversity Drives Electoral Dynamics

Georgia and North Carolina exemplify the significance of demographic diversity in electoral campaigns. With both states having substantial suburban populations, the attention they receive stems from their demographic makeup. The white non-college-educated population remains the largest group, yet significant minority populations are critical. In North Carolina, approximately 20% of the voters are Black, while in Georgia, this figure rises to nearly 33%. These demographics have notably enhanced Democratic performance, particularly in Georgia, where the presence of Black voters has contributed to the election of two Democratic senators. Thus, the diversity within these states plays a crucial role in determining political outcomes and the strategies employed by campaigns.