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Ernest Shackleton: Enduring The Impossible
How to Take Over the World
Attracting People to an Exciting Vision
The job posting for Shackleton's expedition did not actually exist as he did not have to seek out a crew. When Shackleton announced the idea, he received over 5,000 applications out of excitement and adventure, with applicants willing to endure low wages, extreme conditions, and high risks. This demonstrates the power of an exciting vision in attracting people to be part of something greater than themselves.
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