Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding competitor analysis
Constantly engaging with customers through social media and communities can provide insights into competitor activities. For those less inclined towards active monitoring, tools like Google Alerts can help aggregate competitor updates. However, it is crucial to filter out the noise and understand that not all competitor movements are valuable. Competitors, like any other business, make mistakes, so it is essential not to blindly follow their strategies based on mere observation.
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