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Earning Trust in the Creator Economy
Earning trust in the creator economy is essential for building a fanbase. Striving for relatability, sharing the journey with its ups and downs, and portraying the full reality, including successes and failures, is crucial. This authenticity helps in building a trustworthy brand and establishing genuine connections with the audience. In the current landscape, the battle is for trust and reputation, not just for attention. Protecting the trust earned from the audience, regardless of its size, is the most vital aspect of the creator economy. It takes time to build trust, but it only takes a moment to lose it.