SPI 758: 750,000 Subscribers! (How We Got Here, and Where We’re Going)
Feb 9, 2024
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Learn how to build trust and engage an audience on YouTube. Discover the importance of authenticity, transparency, and relationship-building. Explore the process of establishing a strong reputation and valuing integrity in the creator economy. Understand the significance of audience communication for business growth. Find out the speaker's plans for the future, including investing in the channel and building a strong community.
18:08
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Quick takeaways
Building trust and maintaining integrity with one's audience is crucial for earning superfans and growing a successful online brand.
Learning from creators in different niches and being open to inspiration can enhance content production and engage a wider audience on platforms like YouTube.
Deep dives
Building Trust and Integrity with Your Audience
As the host reflects on reaching a milestone of 750,000 subscribers on a YouTube channel, he emphasizes the importance of building trust and maintaining integrity with one's audience. He highlights the significance of bringing the audience along for the journey, sharing both the ups and downs, and being transparent about mistakes. The speaker stresses the value of communication and listening to the audience's feedback, as they serve as a compass for staying aligned with their goals and needs. He also discusses the importance of seeking advice and having discussions before making decisions, as well as the need for other people, such as mastermind groups or trusted individuals, to keep one accountable and grounded. Finally, he encourages creators to focus on community-building, both online and in-person events, as a means of deepening connections and providing value to both audience members and fellow creators.
Learning from and Being Inspired by Others
The host emphasizes the value of learning from creators in different niches and being open to inspiration from their content formats. He cites examples of successful channels that have influenced video production on his Pokemon channel. The speaker also shares a strategy of creating a new YouTube account and observing the recommended videos to better understand trends and discover opportunities for providing more value and entertainment. Furthermore, he discusses the importance of continuously experimenting and evolving content based on data analysis and audience feedback. The host also touches on the significance of leveling up live streams and investing in technologies to reach a wider audience and create more engaging experiences.
Growing a Community and Staying Aligned with Your Why
The host reflects on the growth of his Deep Pocket Monster brand and the upcoming Card Party event, highlighting the power of building and uniting communities. He encourages creators to focus on bringing like-minded individuals together in person to deepen relationships and provide shared experiences. The speaker emphasizes the need to maintain integrity and trust even during moments of success and growth, cautioning against losing sight of one's original purpose. He explores the concept of the creator middle class, highlighting that being content with a smaller, loyal audience can be just as valuable as striving for massive growth. The host emphasizes the importance of communication and discussions with both the audience and trusted individuals to navigate decision-making and maintain integrity.
#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments to destroy it. Still, this is the key to earning your superfans. This is also the number one thing I've focused on to grow Deep Pocket Monster, my Pokémon YouTube channel, to 750K subscribers! So, how do you build and engage an audience of this size? Join me for a chat about the value of sharing with openness and integrity, bringing your followers behind the scenes, and having people hold you accountable when you become successful. I'll also share some YouTube-specific hacks I've leveraged to understand how the algorithm works in my niche, why I'm doubling down on live streams, and how I'm drawing inspiration from other creators. Enjoy! Show notes and more at SmartPassiveIncome.com/session758.