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Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Utilizing Lookalike Audiences for Targeting
The decision to use lookalike audiences for targeting in Facebook advertising depends on the company's existing organic reach and traffic sources. Established companies with a strong organic presence can benefit from lookalike audiences as a way to pre-qualify targets and streamline the algorithm's targeting process. However, for new or low-traffic companies, Meta is often the first channel due to the lack of data for targeting purposes.
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