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How You Can Be More Confident In Tough Situations, Conflicts, and Negotiations with Kwame Christian
The Science of Success
Understanding the Importance of Shared Interests and Strengthening Relationships in Negotiation
Successful negotiation entails identifying shared interests between parties to find a mutually beneficial deal. Without this mutual overlap, negotiations are unlikely to succeed in the long term. In negotiations, the focus should be on enhancing relationships by respecting the other party, engaging in collaborative problem-solving, and prioritizing mutual gains over individual desires. Strengthening relationships, even in the absence of a deal, holds significant value for both parties by fostering a foundation of trust and cooperation.
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