Publishing is often mistaken for genius when, in reality, success frequently arises from timing and social phenomena rather than superior publishing skill. For instance, the popularity of a musical like Hamilton is driven as much by its own hype as by its quality; audiences flock to it due to its established acclaim and collective interest. This trend highlights that while creating art may be straightforward, the challenge lies in effectively publishing it. Creators should be cautious not to overattribute brilliance to publishers, as much of their success can be chalked up to a mix of luck and persistence in a competitive landscape.
Do it anyway
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
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