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Bestselling author Seth Godin discusses the challenges of publishing, emphasizing the importance of establishing a loyal readership. He explores the significance of persistence and authenticity in creative pursuits and encourages individuals to choose themselves and prioritize the greater good when spreading ideas. He also shares a story about empowering children in theater and creativity.
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Quick takeaways
- Creating exceptional work does not always guarantee commercial success in publishing.
- Luck and persistence are crucial in the unpredictable world of publishing success.
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The challenge in publishing successful creations
Creating a Broadway play, a hit record, or a book requires immense effort, but making them successful is even more challenging. The correlation between exceptional work and commercial success is not definitive. Publishers take financial risks to introduce new ideas to the public, a process driven by personalities. Creators should focus on creation, letting publishers handle promotion.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode