Akimbo: A Podcast from Seth Godin Publishing is hard (E)
49 snips
Jul 24, 2024 
Bestselling author Seth Godin discusses the challenges of publishing, emphasizing the importance of establishing a loyal readership. He explores the significance of persistence and authenticity in creative pursuits and encourages individuals to choose themselves and prioritize the greater good when spreading ideas. He also shares a story about empowering children in theater and creativity.
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Creation vs. Success
- Creating something worthwhile, like a hit record or a Broadway play, is difficult.
- Achieving commercial success is even harder, with little correlation between quality and popularity.
The Beatles and Oobla Dee Oobla Da
- Even popular artists like the Beatles have released less successful work alongside their hits.
- This demonstrates the unpredictable nature of commercial success in creative fields.
Publishing Defined
- Publishing involves taking financial risks to introduce new ideas.
- Creators often delegate publishing to focus on creating new work.