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023: Personal Branding Expert: The Bad Habit That’s Costing You Millions of Dollars

Billion Dollar Creator

NOTE

Think Distribution not just Creation

The key insight is to focus on the distribution of content, not just its creation. Utilize team leverage to share episodes on various social media platforms multiple times, slice and repurpose content for maximum reach. Reusing content is crucial as audiences may not have seen previous content, especially as follower numbers grow. By re-recording successful episodes with improved production quality, content can be repurposed effectively for continued engagement.

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