3min snip

The New Music Business with Ari Herstand cover image

Paying To Get on Spotify Playlists Legally?

The New Music Business with Ari Herstand

NOTE

Navigating the Complex World of Music Playlists

Building connections between artists, record labels, and other industry players has become essential since the inception of the focus on music playlists. Historically, playlists have evolved from a secondary to a primary concern for artists, particularly in the U.S., while in regions like France, this adoption lagged significantly. The current trend emphasizes the importance of user-generated playlists, as they offer artists the most direct means to influence their reach. Although algorithmic playlists can indirectly impact an artist's visibility, the immediate opportunity arises from effectively leveraging independent playlists. These three categories of playlists—independent, algorithmic, and editorial—are interlinked, with success in one often leading to exposure in another. Getting featured on a well-curated independent playlist can increase visibility and potentially attract algorithmic recommendations, which in turn may draw the attention of editorial teams. While some artists achieve placement on editorial playlists relatively early, it often remains uncertain why certain tracks gain such recognition, suggesting an element of unpredictability in the process.

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