The New Music Business with Ari Herstand
Paying To Get on Spotify Playlists Legally?
Sep 11, 2024
Dorian Perron, co-founder of Groover, discusses how artists can connect with music industry professionals while avoiding pitfalls like streaming fraud. They dive deep into the ethical aspects of playlisting, stressing the importance of targeted pitches and legitimate connections. Dorian shares insights on the evolving landscape of playlist curation and the significance of meaningful feedback from industry insiders. This conversation is a must-listen for self-promoting artists looking to navigate the complex music promotion world efficiently.
01:20:47
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Quick takeaways
- Artists vary in their goals, with some seeking audience numbers while others desire meaningful connections through music exposure.
- Groover provides independent musicians a structured platform to connect with curators, offering visibility and valuable feedback on their submissions.
Deep dives
Artists' Diverse Needs for Audience Engagement
Artists desire to connect with fans and grow their audience, but their motivations vary significantly. While many seek listeners and rely on audience numbers to gauge their success, others prioritize the act of simply having their music heard by a broader audience rather than focusing on monetization. Insights from artists reflect this sentiment, with some expressing a wish for more listeners than just personal connections, highlighting the emotional aspect of sharing their work with the world. Understanding these diverse motivations helps platforms like Groover cater effectively to artists by providing tailored opportunities for engagement and feedback.
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