How Much of It Was Therapeutic for You?

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Bob Safian talks with Bozema St. John, author of new book The Urgent Life. Book focuses on her husband's battle with cancer and their relationship during that time. She says she was able to get some difficult things out but at the same time, relived moments that she really love.

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

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