Rapid Response: Live with urgency, w/Bozoma Saint John, former Netflix CMO
Mar 16, 2023
auto_awesome
Bozoma Saint John, former Netflix CMO and Uber chief brand officer, discusses her diverse corporate journey and the insights from her book, 'The Urgent Life.' She emphasizes the power of authenticity in leadership and the necessity of tapping into one's emotions for effective team guidance. The conversation tackles the importance of vulnerability and self-acceptance, especially as a Black woman in corporate America. Boz advocates for a culture that blends personal experiences with professional growth, urging leaders to embrace their true selves.
Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book.The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.