
S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
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How to Optimize Post Purchase Upsells for Higher Conversion Rates
I found a way to make the payment process easier by combining it into one stripe token. When it comes to post-purchase upsells, instead of focusing on the percentage of revenue, I focus on the percentage of people who opt-in. To increase the opt-in rate, I follow Ezra's advice of offering the same product at a lower price. For example, if you just bought deodorant for $12, I would offer you another stick for $10. This has the highest opt-in rate and is the most effective upsell strategy.
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